The Greatest Movie Ever Sold TED Talk I (2011)

Part one of Morgan Spurlock's TED Talk for The Greatest Movie Ever Sold.

Part I
Part II
Part III
Part IV
Part V

Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But ... why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, this talk was sponsored too. By whom and for how much? He'll tell you.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts.