Alice in Wonderland Cross Network TV Spot (2010)
Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with Alice in Wonderland. The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010. Featuring exclusive, never-before-seen footage from visionary director Tim Burton’s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010. Entitled “Tick-Tock,” this action-packed spot features intense imagery and a few surprises from Burton’s Wonderland. FIRST LOOK SCHEDULE ABC “Desperate Housewives,” Jan. 31, 9/8c “The Bachelor,” Feb. 1, 8/7c ESPN 2010 NFL Pro Bowl, Jan. 31, 7:20ET NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET ABC FAMILY “Greek,” Feb. 1, 10/9c “The Parent Trap,” Feb. 6, 8/7c